Language is clear and suits the audience
What this criterion checks
Evaluates whether the language used across the application — including titles, body text, headings, labels, and section descriptions — is straightforward, free of ambiguity, and appropriate for the intended audience. Assesses whether tone, terminology, and stylistic choices are consistent throughout the application. Layout, button placement, color scheme, and visual design aspects are excluded from this assessment.
How it's assessed
The agent navigates through the application following realistic user journeys, capturing screenshots at each step. Using AI-powered vision analysis, it examines each page's text content and checks whether the system uses system-oriented terms instead of the user's natural language, whether technical jargon or complex language appears without explanation, and whether users would need to look up definitions to understand the interface. It considers who is using the application — consumers, corporate users, or specialists — and assesses whether the tone and wording are appropriate for that audience. It also checks whether translations are consistent, whether acronyms or abbreviations are explained, whether error messages use plain language, and whether help content is written from the user's perspective.
How reliable it is
This criterion is still building up testing data, so confirm its findings as you review. See Accuracy & confidence for how the confidence tags are set.